Saturday was my day for taking care of the pool, until it turned green. That’s when I turned to the pros to do the job for me.
Everyone told me that pool maintenance is very easy, and that I could save a lot of money just by doing the maintenance myself. Pick one day of the week. Take a water sample to the pool supply store for analysis. Take the chemicals home. Add them to the pool. Be done.
For a few months, everything seemed fine. The water was sparkling blue, and the pool was clean.
Then one morning I woke up to a green pool. I had fallen for the trap of thinking I had more time on my hands than I really had. But I have a business to run. And I don’t have a lot of time on my hands. And I am not thrilled with transporting caustic chemicals in the family car.
It’s the same thing with Inbound Marketing.
Inbound Marketing takes time. And content creation must be done on a schedule. And just like the pool, you need to analyze your work regularly and adjust what needs to be adjusted. Your calendar must be filled with dates on which you:
- write blog posts
- create campaigns
- create landing pages
- create calls-to-action
- analyze keywords
- analyze what’s working
- do more of what’s working and less of what’s not
And when everything is working well, you also need to nurture any leads you have gotten. The list goes on (see our free checklist).
Fortunately, help is available: agencies that specialize in the entire Inbound Marketing method do exist. These agencies professionally create content, in just the right amount every week, month after month.
Visual Creatives is one of those agencies. We handle the all of the scheduled content creation, the landing pages, the calls-to-action, and more. We also analyze what is working and create more of that. You can go back to running your business and let us be your professional Inbound Marketing team.
We won’t let your pool of visitors turn green.
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